The duty of the Fashion
consultant is to advise clients in making fashion decisions. They make
recommendations on individual pieces, entire outfits, color palettes, styles, and fabrics. This involves listening to the customer’s needs and understanding
each individual client in order to personalize and tailor suggestions to the
client’s aesthetic preferences and personal style, body type, price range, and
the occasion for which the customer is dressing.
When working for a company or store, the Fashion Consultant also serves as a customer service and sales representative. Through the
providing of fashion advice and assistance of customers in the selection
process, the Fashion Consultant both fulfills the customer’s needs and helps
the store sell additional merchandise, increasing overall customer satisfaction
and company profit.
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