JOD
Sales & Growth: Meeting sales targets, identifying new customers, expanding market share, implementing sales strategies.
Client Management: Building and maintaining strong relationships with distributors, retailers, and end customers.
Market Presence: Ensuring product visibility, managing promotions, monitoring competitor activities, and merchandising.
Reporting & Analysis: Providing feedback on sales trends, market needs, and competitor actions to management.
Collaboration: Working with marketing to execute promotions and coordinating with other departments.
Common Roles & Specifics
Field Sales Executive/Officer: Focuses on ground-level execution, market visits, ensuring product availability, and direct sales.
Sales Manager (Area/Regional): Manages teams, develops regional strategy, and oversees broader sales operations.
Customer Executive: Manages distributor/channel relationships, drives volume, and handles merchandising in a territory.
Quality Control: Ensures products meet standards, involving inspections, compliance with food safety (HACCP) or quality systems (ISO).
Legal: Vets brand communications, handles promotions/claims, and manages competitor challenges.
Essential Skills & Qualifications (Varies by Role)
Education: Bachelor's degree (Business, Marketing, Science) often required.
Experience: Proven FMCG sales or operations experience.
Skills: Communication, analytical, strategic thinking, leadership, negotiation, problem-solving, attention to detail.
FMCG Industry Context
Products: Everyday items like packaged foods, beverages, toiletries, cosmetics, cleaning supplies.
Nature: Sold quickly, low cost, high volume, high competition.
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