Field Sales Executive Jobs Opening in Rasna Private Limited at Pune

1. Daily Market Coverage & Order Booking

• Adhere strictly to the daily Beat Plan (PJP - Permanent Journey Plan) to ensure 100% coverage of designated retail outlets.

• Visit a target number of stores daily (typically 35–40 outlets) to pitch products, book orders, and ensure consistent inventory levels.

• Focus on maximizing ECO (Effective Coverage Outlets) and increasing the LPC (Lines Per Call) by cross-selling and up-selling the complete product portfolio.

2. Relationship Management & New Outlet Expansion

• Establish and maintain strong, trust-based relationships with retail shopkeepers, wholesalers, and standalone store owners.

• Identify and onboard new retail outlets in your territory to continually expand the brand’s market footprint.

• Resolve any retailer grievances regarding damaged stock, delivery delays, or scheme settlements promptly.

3. Merchandising & Brand Visibility

• Ensure our products are prominently displayed on shelves at eye level (Primary Visibility).

• Deploy marketing materials such as posters, banners, danglers, and POSM (Point of Sale Materials) to catch the consumer's eye.

• Ensure stock rotation on shelves following FIFO (First In, First Out) to minimize product expiry issues.

4. Distributor Coordination & Reporting

• Coordinate daily with the mapped local distributor to hand over booked orders and ensure timely, accurate deliveries to retailers.

• Track and ensure payment collections from retailers wherever applicable.

• Log all daily visits, orders, and market feedback into the company’s SFA (Sales Force Automation) Mobile App in real-time.

Key Performance Indicators (KPIs)

• Achievement of monthly primary and secondary sales targets.

• Number of productive calls per day (Strike Rate).

• New retail outlet onboarding (Numeric Distribution growth).

• Placement and visibility of focus products / New Product Launches (NPDs).

Requirements & Qualifications

Experience & Education

• Experience: 1 to 3 years of experience as a field sales representative or salesman in an FMCG company. Freshers with a strong passion for sales and great communication skills may also be considered.

• Education: Graduate degree in any stream.

Essential Criteria

• Mandatory: Must own a functional Two-Wheeler (Motorcycle/Scooter) with a valid driving license.

• Tech Comfort: Must own a smartphone and know how to operate basic apps (as daily reporting is done via a Sales App).