Focus on all channels to achieve your distribution and display objectives. Always look at the opportunities of opening new accounts

To achieve brand wise and SKU wise secondary and primary sales objectives as per the agreed targets and time

Break your secondary sales targets - Distributor wise and DSM wise daily, weekly and monthly for execution, efficiency and to monitor the same

Brief and sell the monthly promos and targets to all your distributor and DSM. Explain them clearly the objectives and the benefits for them

Ensure that the DSMs run the units as per the agreed coverage plan

Review the working efficiency of DSMs on daily and weekly basis

Write the distributor claims regularly on a monthly basis and submit them on time to the accounts depts. for process

Submit your travel expenses on time as per agreed dates

Send your market working report daily to your AGM along with market feedback, if any

Review your daily sales progress with your AGM and also the weekly performance of your DSMs

Attend all the review meeting and training program to up-grade your knowledge and skills

Maintain and develop good business relationship with distributor network and retail accounts. This will help you in conducting your business smoothly

Maintain all the territory data and review it regularly

Parle Agro’s journey began in 1985. We are the largest Indian Beverage Company led by Mr. Prakash Jayantilal Chauhan (chairman) and his three daughters Schauna Chauhan (CEO),Nadia Chauhan (JMD & CMO) and Alisha Chauhan (Director)

Our strength lies in establishing new categories, building brands and capturing market share within those categories. Our bevy of brands include Frooti, Appy, Appy Fizz, Bailley, Bailley Soda, Cafe Cuba, Dhishoom, Frio, BFizz and our first foray into Dairy, our latest addition, Smoodh.

We have always been passionate about building our own brands through an innovative approach to designs. We like to create, and we like to nurture what we create. Our focus and vision is making Parle Agro, the No.1 beverage company in India.

Being the fastest growing beverage company, we continue to aggressively adopt new strategies and innovative initiatives in order to keep us in the top of the minds of not only our consumers but also out maneuvering competition. Our Sales & Distribution has moved towards digitization and the focus is on drawing data to optimize on its resources, maximize revenue generation and expand national distribution to every household in the country. This has enabled us to achieve our objective of becoming a Rs. 7,000 Cr. organization and keeping us on track for our long term vision of being a Rs. 10,000 Cr. organization very soon.

A large part of this growth strategy is also driven by our manufacturing capabilities. The concept of ‘Backward Integration’ incepted by us, makes us the only beverage company in India to manufacture its own PET Preforms. Today we are a network of 9 Company owned bottling operation plants, 4 franchise owned bottling operation plants, 3 Preform Plants, 74 franchise bottling plants for package drinking water and 5 beverage manufacturing units focused on returnable glass bottle. We retail our products across 1.8 million outlets through a network of 5000+ Channel Partners along with an international presence in over 50 countries.

At Parle Agro, we believe that sustainability can make a positive contribution to our company’s long-term business success. Our company has committed to implement an end-to-end PET plastic waste management (PWM) program. Our sustainability efforts are built with a comprehensive approach through the ‘Prakash Jayantilal Chauhan Foundation’ working primarily in three areas namely, Environment Sustainability | Skillset Development | Healthcare.

We see a multi fold increase in the energy, pace and drive within the organization as we work towards making the vision our reality. Our aggressive steps and actions are fueled by our innovative and disruptive thinking and we will continue breaking boundaries to establish ourselves as strong pioneers.Be a part of our growth story as we scale newer heights.