Company profile: Assembly Luggage
Assembly Luggage (
) We are an emerging eCommerce brand in the luggage space and growing well. Our design philosophy is to create products that make the travel experience better, enabling smoother transit & better organization on a trip. Our core distribution & marketing channels are digital, with specific emphasis on direct-to-consumer (own website).
Why are we @ Assembly having a promising future?
1. It's a great time to build an eCommerce brand in India - lots of investment going to building eCommerce brands because eCommerce & social media has given a new route for people to build new brands, which in the traditional distribution or mass media environments was almost impossible to do. So the process has become more democratized & technical, allowing for new players to emerge in each category.
You can go through this great article showing why eCommerce brands have grown so well in the US -
- and are now showing traction in India.
2. In our industry i.e. Luggage - it has been an oligopoly with some large players like VIP, Samsonite, Safari, etc who have done very well over many decades. But newer players have not had a chance until now because entry barriers to make luggage & sell it have always been high. The fact that we are able to create happy customers through our initial work gives us great confidence - we keep updating our HU testimonials
3. We are backed by 2 strong players that give us all the capabilities we need. On the manufacturing side, we are invested by Novex - /
- which is one of the leading luggage manufacturing companies in India independent of those large brands. We are also incubated by /
- which is one of the leading eCommerce enabler companies in India. Their company /
is well known in the eCommerce industry.