Duties and responsibilities are the must-do and high-priority tasks of the role. These are the job aspects that you will likely govern the individual’s performance on, and as you can imagine, hitting sales targets will probably be top of the list.

Responsibilities and job duties might include:

Generating leads during telephone calls to potential customers
Responding to customer needs
Meeting potential buyers in the sales office, at their location, or at trade shows
Organising their daily work schedule
Performing business administration and updating customer records/Using the company CRM system
Processing sales transactions/closing deals/converting customer leads
Balancing the till and preparing banking
Creating detailed business plans
Developing sales proposals and negotiating deals
Giving demonstrations of products or services
Receiving stock and inventory
Performing stock audits
Cleaning and presenting merchandise
Collaborating with marketing staff
Attending conferences and workshops
Monitoring budgets and expenditure
Performing credit checks
Hitting sales goals/sales quotas
Customer complaints and sales management
Finding new business opportunities and business customers
Building relationships with potential clients/successfully managing customer relationships
Reducing customer churn
Managing the sales team (Sales Manager) or sales teams (Sales Director)
Assessing potential sales outlets