McCormick & Company jobs - Global Digital Analyst

This individual will coordinate the development and implementation of digital and social media measurement and KPI tracking to drive business insight and consumer experience. This individual will be a single point of contact for the offshore Global Digital & Social Intelligence Center with regard to digital metrics and will assume responsibility of execution of deliverables that are driven by the technical and business requirements.

Description

% of Time Spent

• Developing dashboard reporting for owned platform performance metrics; disseminate to the globe/regions quarterly
  

15-20%

• Developing global consumer experience scorecard from website and CRM metrics
  

15-20%

• Generating business insights and actionable recommendations from digital media and other data sources to enable business impact
  

15-20%

• Leverage social listening tools to deliver consumer insights to the business
  

15-20%

• Supporting individual regional digital teams with basic digital measurement training and best practices
  

10-20%

• Maintaining relationships with key clients in the global business to stay connected to changing priorities & needs
  

10%

• Bringing external best practices from other organizations back into McCormick
  

5%

Qualifications

Required Qualifications

Description

Level of Education and Discipline

Bachelor’s Degree

Certification and/or Licenses

Experience - functional/industry/commercial knowledge, business acumen

2+ years of experience in digital measurement & tools, including website analytics (using Google Analytics or similar) and CRM systems (using Exact Target or similar)

Experience with website optimization, tagging, journey analysis and conversion improvement (preferred)

Demonstrated proficiency in data visualization software (Tableau preferred),Excel and basic statistics

Demonstrated skills and results in synthesizing & analyzing complex datasets to generate business insights

Demonstrated ability to connect the dots between data and business understanding

Familiarity with and passion for marketing discipline and martech tools

Interpersonal Skills - leadership, interactions, communication, influence

Strong technical curiosity and passion for problem solving and innovation

Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily

Strong global cross-functional leadership, influence, communication and teamwork skills

Ability to work independently and manage multiple priorities simultaneously; foresees and addresses issues before they become significant obstacles