Setting up and managing Google Ads campaigns, including selecting appropriate keywords, creating ad copy, and setting bid amounts
Analyzing campaign performance data and making data-driven decisions to improve campaign effectiveness
Testing different ad copy and targeting options to optimize campaigns
Monitoring campaign budget and making adjustments as needed
Collaborating with the marketing team to align Google Ads campaigns with overall marketing strategy
Manage all aspects of Google Ad campaigns
Create and optimize ad campaigns and paid search landing pages
Analyze and optimize ad campaigns to increase return on investment (ROI)
Use Google Ads to drive a variety of online marketing campaigns
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Collaborate with a team of marketers, Google Ads specialists, and engineers
Staying up to date on the latest Google Ads features and best practices, and incorporating them into campaigns as appropriate