Photofit Entertainment Pvt Lts jobs - Google Ads

ob description Summary:

PPC (Google ads) specialist with at least 3 years of experience with running and optimization of Google ads (Search, display and YouTube).

Responsibility:

• Google ads is an important marketing channel for us.
• This is an extremely competitive vertical and so we are looking for someone who has a proven ability and a flair for running PPC campaigns.
• Creation of optimized search and display campaigns.
• Has a deep understanding of keyword research including the concept of top of the funnel, middle and bottom of the funnel keywords Is able to understand the competition and optimize campaign accordingly Able to generate a positive ROI from PPC campaigns Has a very good understanding of bidding methods and is able to manage manual bidding to outrank (snatch impression share) from the competitor.
• Has a testing midframe and is very comfortable with A/B testing ads, extensions and landing pages.
• Has experience with conversion rate optimization practices to increase conversion rates of landing pages.

Desire Candidate Profile :-

• 3+ years of proven expertise in managing and optimizing large and complex Google Ads search
  campaigns end-to-end.
• Experience in performance channels like Display and YouTube.
• In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.
• Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
• Excellent project management skills - ensuring all action items are on track .
• Should have excellent written and verbal English skills.
• Google Ads Certificate.