Parle Agro’s journey began in 1985. We are the largest Indian Beverage Company led by Mr. Prakash Jayantilal Chauhan (chairman) and his three daughters Schauna Chauhan (CEO),Nadia Chauhan (JMD & CMO) and Alisha Chauhan (Director)
Our strength lies in establishing new categories, building brands and capturing market share within those categories. Our bevy of brands includes beverages such as Frooti, Appy, Appy Fizz, Bailley Water, Bailley Soda, Dhishoom, Frio and our latest addition in beverages being BFizz. Parle Agro has now ventured into the Dairy industry with our all – new brand of flavoured milk called ‘Smoodh’.
We have always been passionate about building our own brands through an innovative approach to designs. We like to create, and we like to nurture what we create. Our focus and vision is making Parle Agro, the No.1 beverage company in India.
Being the fastest growing beverage company, we continue to aggressively adopt new strategies and innovative initiatives in order to keep us in the top of the minds of not only our consumers but also out maneuvering competition. Our Sales & Distribution has moved towards digitization and the focus is on drawing data to optimize on its resources, maximize revenue generation and expand national distribution to every household in the country. This has enabled us to achieve our objective of becoming a Rs. 5,000 Cr. organization and keeping us on track for our long term vision of being a Rs. 10,000 Cr. organization by 2022.
A large part of this growth strategy is also driven by our manufacturing capabilities. The concept of ‘Backward Integration’ incepted by us, makes us the only beverage company in India to manufacture its own PET Preforms. Today we are a network of 9 Company owned bottling operation plants, 4 franchise owned bottling operation plants, 3 Preform Plants, 63 franchise bottling plants for package drinking water and 5 beverage manufacturing units focused on returnable glass bottle. We retail our products across 1.8 million outlets through a network of 5000+ Channel Partners along with an international presence in over 50 countries.
At Parle Agro, we believe that sustainability can make a positive contribution to our company’s long-term business success. Our company has committed to implement an end-to-end PET plastic waste management (PWM) program. Our sustainability efforts are built with a comprehensive approach through the ‘Prakash Jayantilal Chauhan Foundation’ working primarily in three areas namely, Environment Sustainability | Skillset Development | Healthcare.
We see a multi fold increase in the energy, pace and drive within the organization as we work towards making the vision our reality. Our aggressive steps and actions are fueled by our innovative and disruptive thinking and we will continue breaking boundaries to establish ourselves as strong pioneers.
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