Should have over all knowledge of Website optimization/performance, On-Page optimization, Off-page optimization, Social Media Optimization, Search Engine Marketing and Web Analytics
Experience with link building process, keyword generation, internet marketing and Search Engine optimization techniques (preferably Google) and competitive analysis is must
Define deliverables and target goals for each activity in the SEO process
A good understanding or knowledge of HTML
Develop and implement digital marketing strategy in order to achieve maximum ROI of the business
Keep pace with Digital Marketing, SEO, Social Media and SEM industry trends and developments
Knowledge of Digital Marketing specially, Schema markup, Google AdWords, Content writing skills
Implementing optimized titles, meta tags, internal linking & content optimization
Implementation of Google Analytics, webmaster tools, XML sitemaps, shopping feeds etc
