Key Job Responsibilities A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions (in conjunction with the creative team) to clients.
Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creative. Creative/Out-of-the-Box thinking. Discussing the clients core message and target audience. Brainstorming visual and copy ideas with team members of the creative team. Excellent command over English language.
Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across. Think ideas and work towards implementing the same. Work closely with the Art team on the projects. Ability to deliver within short-frames and meet the deadlines.
Developing creative ideas and concepts, writing print ads, e-mailers, outdoor campaigns etc. Should have the creative knack to deliver the best possible quality work. Know- how of how to think and execute social media, digital and mainline campaigns. Skills Required Be highly creative and imaginative Should have experience of writing copies for international SMO, content etc
Excellent communication skills Written and Oral Works independently and in teams Ability to work under pressure Have an eye for detail. Have interest in commerce, popular culture and new advertising trends & techniques. Self-motivated Ability to collaborate and work across cross functional teams Presentation skills Oral and power point pitch presentations Time management is a critical skill and ability to manage multiple proposals concurrently. Takes ownership, is hands on and has a roll up the sleeves attitude
Ability to work in a high pressure fast paced environment Deep understanding of social media, digital content and communication, brand identity and positioning, to be able to create integrated solutions for clients.