Lead - Data Integrity jobs in Bangalore at Mindshare

Overview Of Job

Mindshare is an agency of GroupM - the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Data Integrity Lead to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This Role Has a Dual Reporting Structure

Eightbar (bespoke agency for IBM under WPP) Media Lead (Bangalore based) + WW Data Lead for Eightbar (based in NY, US)

3 Best Things About The Job

You’ll work with teams across Japan, Korea & India. Apart from this, you’ll have a global view of how data flow is critical for strategic decisions in large organizations.

Present and collaborate with local markets to make clean data flow a reality.

Work closely with the media analysts/planners in the local markets to ensure all analytics tools/ insights are adopted in day to day work in order to optimize campaigns

In Three Months

In this role, your goals will be:

Ensure you set a smooth workflow with teams across geo’s
Get a clear understanding of data flow and issues that may arise.
Start setting up weekly calls to ensure that you are able to solve data flow issues.

In Six Months

Aim for zero errors at a base level of structure adherence by local teams
Inspire confidence in teams to drive zero errors in all data related tasks
Build and present cases to WW and deliver on data bootcamps

In 12 Months

Continue to partner with local media planning teams and deliver optimizations views
Set high standards for data integrity across planners and campaign execution teams.
Build user flow systems to enrol new team members to guidance’s set by WW IBM team.

What Your Day Job Looks Like At Mindshare

Work closely with WW team and the assigned markets (India, Japan & Korea) to ensure media implementation follows standards and data integrity is maintained.
Investigate discrepancies to identify root cause problems and escalate as needed to ensure fixes. This will be a top priority with key KPI being minimal to zero variance between platform data and Datorama data.
Once this is achieved, QA needs to be continued on a regular basis
Work closely with the media analysts/planners in the local markets to ensure all analytics tools/ insights are adopted in day to day work in order to optimize campaigns
Work with WW team to provide input on the needs of local markets as needed
Work with local client analytics teams as and when needed on stretch projects

What You’ll Bring

Strong communication skills
An eye for details from data integrity aspect,
Ability to capture the essence of the role and scale the potential.

Minimum Qualifications

7-10 years of Data Management experience
Post-graduation / Graduate in Data Sciences (or related education)

More About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In the Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second-largest internet market with close to 450 million users. Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.