Josoft Technologies jobs - Lead Generator

We are seeking a Sales Lead Generator for supporting and implementing B2B marketing initiatives, including lead generation and nurturing campaigns, using a wide range of marketing tools and techniques.

About the Position:

The right candidate will have a significant opportunity for creative freedom. We are looking for someone who thrives on new ideas, takes ownership of their position and wants to make an impact. The most important skill set is lead generation across multiple channels, including digital, email & social.

• What We Need from You:
• ·         Prospecting and follow-ups to nurture relationships and move opportunities through the sales stages.
• ·         Articulate service specifics, value points, and results while analyzing current challenges.
• ·         Maintain detailed lead and client records within CRM.
• ·         Collaborate with other departments and provide status updates to management.
• ·         Prior experience in a consultative and strategic sale in marketing a plus.
• ·         Ability to communicate with business prospects in a polished and professional demeanor.
• ·         Well organized with a knack for time management.

• Hands-on email and database marketing experience with emphasis on lead generation.
• Well-versed on marketing strategies, tactics and best practices across email, social, PPC/SEO, and other paid channels
• Understanding of the workings of landing pages, CTAs, forms, and lists necessary.
• Have experience generating diverse email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation, and analytics for tracking campaign performance and landing pages.
• Skilled at segmenting, targeting, pulling and scrubbing lists.
• Experienced setting and measuring multi-channel campaigns.
• Strong quantitative, strategic, and data visualization skills are very helpful – and an understanding of the esoteric nature of email design, delivery and analytics and can effectively communicate this to non-technical stakeholders.
• ·         Ability to edit/write for an executive-level business audience.
• ·         Understanding of database management concepts and Excel functionality.
• ·         Strong planning and organizing skills, with the ability to balance multiple tasks and changing priorities while adhering to deadlines.
• ·         Design skills a plus.
• ·         Bachelor's degree in marketing, business, or related field.
• ·         B2B marketing experience, using a wide range of marketing techniques and concepts.