Yes Bank jobs - Liabilities and Rural Marketing Team Member Business Development Manager

Liabilities And Rural Marketing Team Member Business Development Manager

Yes Bank
experience 0 to 3 Years
salary Salary not disclosed
qualification
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Posted: 1 Month ago
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Job Description

Job Description :PositionYES Premia, Corporate Salary & Rural MarketingGradeVP-SVPBusiness UnitMCCReporting toTeam Lead Brand, Liabilities & TPD MarketingResponsibilitiesResponsible for driving marketing initiatives for key retail s

Job Description

Position
YES Premia, Corporate Salary & Rural Marketing

Grade
VP-SVP

Business Unit
MCC

Responsibilities

Responsible for driving marketing initiatives for key retail segments of the Bank: YES Premia, Corporate Salary, TASC and Rural Banking Group.
YES Premia
Managing marketing initiatives for YES Premia, YES BANKs Affluent Banking program
Responsibilities include working closely with the Program team towards program positioning and customer proposition
Creating a monthly marketing calendar of online and on ground activities
Supporting the program team for new customer acquisition and nurturing the portfolio towards deepening relationship, driving cross sell and increase channel penetration

Corporate Salary
Includes strategizing and executing marketing activities for YES BANKs Corporate Salary segment
Working with Product, Channel and internal marketing stakeholders for go to market strategy, portfolio deepening and quality enhancement of the segment
Closely working with digital campaigns and on-ground marketing team to deliver on monthly marketing calendar, campaign objectives and business goals
Tracking and monitoring effectiveness of campaigns across mediums. Identification of new initiatives to enable achievement of identified goals

Solutions for Trust Associations Societies and Clubs (TASC)
Marketing for this key liabilities segment includes shaping the product proposition and go to market strategy
Working closely with business teams for specific activities, solutions and local sponsorships for key accounts

Rural Banking
Responsible for Asset and Liability products for Rural Banking Group
Developing go to market plan for the launch of new and existing Rural Banking products, Microfinance, Financial Inclusion programs & the plan for year-round promotion of the same
Design customer communication for rural products across media for relevant target audience basis customer insights Identify clear metrics for evaluating spends on marketing
Conceptualize and design the communication and collaterals in line with the overall brand guidelines keeping in mind rural consumer Tracking and monitoring effectiveness of campaigns across mediums Identification of new initiatives to enable achievement of identified goals

Education: PG in management with a specialization in marketing is preferred
Can be relaxed basis relevant work experience

Other Aspects / Skills:-
Stakeholder management, excellent communication skills and experience in planning and executing on-ground and online campaigns. Ability to multi task and be able to handle multiple projects simultaneously.

Work experience of 5 10 years. Prior marketing experience in a Bank or financial services industry would be preferred.

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Job Particulars

Role HR
Job TypeApprenticeship
Hiring Process Face to Face Interview

About Company

Yes Bank
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Yes Bank recruiting Liabilities and Rural Marketing Team Member Business Development Manager Experienced(0 to 3 Years) candidates candidates nearby Mumbai,.Yes Bank vacancies for Liabilities and Rural Marketing Team Member Business Development Manager is recruited through Written-test, Face to Face Interview etc.
Yes Bank Company recruits a lot of Experienced(0 to 3 Years) candidates candidates every year based on the skills . The candidates with Diploma, B.Com, M.Com, BBA/BBM, BCA, BE/B.Tech, MBA/PGDM, BSc, MCA, ME/M.Tech, MS, MSc, PG Diploma, 12th Pass (HSE) are selected to full fill the vacancies in HR job field. The candidates nearby Mumbai, can apply for Liabilities and Rural Marketing Team Member Business Development Manager position in Yes Bank. All candidates should have a degree or post-graduation in the required field based on the requirement mentioned. The jobs are available in Full Time basis. When it comes to the Yes Bank recruitment, candidates are mostly chosen for the department of HR . To learn more about the current jobs and other details, it is better to go through official site of Yes Bank and Teamlease.com. Find the latest jobs near you and near your home. So, that you don’t need to relocate. The Teamlease.com is a leading employment portal that researches the official site of Yes Bank and provides all the details about the current vacancies, the application process, selection process, interview test details, important dates and other information. Search and apply for the top job positions in Yes Bank and near your city and get a secured career.