Yes Bank jobs - Liabilities and Rural Marketing Team Member Business Development Manager
Liabilities And Rural Marketing Team Member Business Development Manager
0 to3 Years
Salary not disclosed
Diploma, B.Com, M.Com, BBA/BBM, BCA, BE/B.Tech, MBA/PGDM, BSc, MCA, ME/M.Tech, MS, MSc, PG Diploma, 12th Pass (HSE)
Read More...
Your Profile matches the job
Posted:
4 Years ago
Views:
Applications:
Openings:
1
Job Description
Job Description :PositionYES Premia, Corporate Salary & Rural MarketingGradeVP-SVPBusiness UnitMCCReporting toTeam Lead Brand, Liabilities & TPD MarketingResponsibilitiesResponsible for driving marketing initiatives for key retail s
Job Description
Position
YES Premia, Corporate Salary & Rural Marketing
Grade
VP-SVP
Business Unit
MCC
Responsibilities
Responsible for driving marketing initiatives for key retail segments of the Bank: YES Premia, Corporate Salary, TASC and Rural Banking Group.
YES Premia
Managing marketing initiatives for YES Premia, YES BANKs Affluent Banking program
Responsibilities include working closely with the Program team towards program positioning and customer proposition
Creating a monthly marketing calendar of online and on ground activities
Supporting the program team for new customer acquisition and nurturing the portfolio towards deepening relationship, driving cross sell and increase channel penetration
Corporate Salary
Includes strategizing and executing marketing activities for YES BANKs Corporate Salary segment
Working with Product, Channel and internal marketing stakeholders for go to market strategy, portfolio deepening and quality enhancement of the segment
Closely working with digital campaigns and on-ground marketing team to deliver on monthly marketing calendar, campaign objectives and business goals
Tracking and monitoring effectiveness of campaigns across mediums. Identification of new initiatives to enable achievement of identified goals
Solutions for Trust Associations Societies and Clubs (TASC)
Marketing for this key liabilities segment includes shaping the product proposition and go to market strategy
Working closely with business teams for specific activities, solutions and local sponsorships for key accounts
Rural Banking
Responsible for Asset and Liability products for Rural Banking Group
Developing go to market plan for the launch of new and existing Rural Banking products, Microfinance, Financial Inclusion programs & the plan for year-round promotion of the same
Design customer communication for rural products across media for relevant target audience basis customer insights Identify clear metrics for evaluating spends on marketing
Conceptualize and design the communication and collaterals in line with the overall brand guidelines keeping in mind rural consumer Tracking and monitoring effectiveness of campaigns across mediums Identification of new initiatives to enable achievement of identified goals
Education: PG in management with a specialization in marketing is preferred
Can be relaxed basis relevant work experience
Other Aspects / Skills:-
Stakeholder management, excellent communication skills and experience in planning and executing on-ground and online campaigns. Ability to multi task and be able to handle multiple projects simultaneously.
Work experience of 5 10 years. Prior marketing experience in a Bank or financial services industry would be preferred.
Job Particulars
Education
Diploma, B.Com, M.Com, BBA/BBM, BCA, BE/B.Tech, MBA/PGDM, BSc, MCA, ME/M.Tech, MS, MSc, PG Diploma, 12th Pass (HSE)
Who can apply
Freshers and Experienced (0 to3 Years )
Hiring Process
Face to Face Interview
Employment Type
Apprenticeship
Job Id
489013
Job Category
MBA , Diploma , BSc/BCA/BBM
State
Maharashtra
Country
India
About Company
Yes Bank
Jobs By LocationVIEW ALL
Others also searched for
Active Jobs By Role
Safety Tips
How to get a Job early? Follow these tips1.The more the Jobs you apply, the higher your chances of getting a job.
2. Keep your profile updated Update
Recruiters prefer candidates with complete profile information.
3. Keep visiting the Teamlease.com daily
Daily visit will ensure you won’t miss out on any Job opportunity.
4. Watch videos to improve Watch videos
Be a better candidate than others by watching these Job-related videos.
Jobs By Roles- Accountant |
- Architect |
- BPO / Telecaller |
- Tech Support |
- Content Writer |
- Fashion Designer |
- Data Entry |
- SEO / Social Media |
- HR / Admin |
- Engineer(Core,Non-IT) |
- Sales Executive |
- Management Trainee |
- Design / Animation |
- Teacher / Trainer |
- Delivery Executive |
- Chef / Cook |
- Counsellor |
- More Roles
Jobs By Cities- Ahmedabad |
- Bangalore |
- Chennai |
- Delhi |
- Hyderabad |
- Kolkata |
- Mumbai |
- Pune |
- Noida |
- Gurgaon |
- Chandigarh |
- Panaji |
- Patna |
- Bhopal |
- Ahmednagar |
- Bhubaneshwar |
- Pondicherry |
- Mohali |
- Jaipur |
- More Cities
Save & Update More
