§ The Liaison Officer will act as the link between the Government/ Public Department groups and the internal Marketing team.
§ It is fundamental to this role that the candidate has a thorough understanding and experience of the role and the intricacies of BD planning. The BD plans that currently exist will need constant development, updating/amending.
§ The role will require regular meetings with each Public Sector/Government department/sector where there is a BD opportunity.
§ As such he/she should be aware of all the actions needed for each of the plans and will be responsible for executing or delegating the BD/marketing activity.
§ Prior to departmental meetings he/she will review the plan, gather relevant data, review minutes from previous meetings and be able to report of actions.
§ This is a pro-active role, not one where he/she is always in ‘receive’ mode. As such it will require imaginative suggestions as to where can we gather more business from and how best to achieve the defined objectives.
§ Take joint responsibility, with each department/sector, for managing the marketing budgets.
§ And in-depth understanding of each BD Plan will lead to a need to be competent and authoritative in all aspects of marketing support services, such as the roles and benefits of
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