§ The Liaison Officer
will act as the link between the Government/ Public Department groups and the
internal Marketing team.
§ It is fundamental
to this role that the candidate has a thorough understanding and experience of
the role and the intricacies of BD planning. The BD plans that currently exist
will need constant development, updating/amending.
§ The role will require regular meetings with
each Public Sector/Government department/sector where there is a BD
§ As such he/she should be aware of all the actions
needed for each of the plans and will be responsible for executing or
delegating the BD/marketing activity.
§ Prior to
departmental meetings he/she will review the plan, gather relevant data, review
minutes from previous meetings and be able to report of actions.
§ This is a pro-active role, not one where he/she
is always in ‘receive’ mode. As such it will require imaginative suggestions as
to where can we gather more business from and how best to achieve the defined
§ Take joint
responsibility, with each department/sector, for managing the marketing
§ And in-depth
understanding of each BD Plan will lead to a need to be competent and
authoritative in all aspects of marketing support services, such as the roles
and benefits of