Lifecycle marketing specialist jobs in Bangalore at Zynga

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.

Key Roles & Responsibilities

Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests, etc.
Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).
Flawlessly execute tests and tactics that increase player health and lifetime value.
Embrace established processes and find opportunities to improve the efficiency of the role.
Ensure the highest standards, employ best-practices, and foster accountability.

Skills & Experience

Bachelor’s degree
1+ years of experience in CRM or Lifecycle Marketing roles (B2C only)
Hands-on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum
Must have experience in warming up new IPs and monitoring domain reputation
Demonstrated success in deploying effective marketing communications at scale
Inquisitive action-biased mind appropriately focused on the customer and business-critical metrics
Self-starter with the ability to thrive under pressure in a fast-paced environment
Effective producer of high-quality work with a desire for increasing responsibility
Proven ability to learn technology quickly
Versatile, flexible, and trainable
Able to effectively balance and prioritize multiple tasks
Strong communication, copywriting, organizational and project management skills
Attention to detail
Team-first attitude
Passion for games

What we offer you:

Work in a studio that has complete P&L ownership of games
Competitive salary, discretionary annual bonus scheme and Zynga RSUs
Full medical, accident as well as life insurance benefits
Catered breakfast, lunch and evening snacks
Child care facilities for women employees and discounted facilities for male employees
Well stocked pantry
Generous Paid Maternity/Paternity leave
Employee Assistance Programs
Active Employee Resource Groups – Women at Zynga
Frequent employee events
Additional leave options for most employees
Flexible working hours on many teams
Casual dress every single day
Work with cool people and impact millions of daily players!