Roles and Responsibilities
Job description
1. Managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with teams to deliver products.
2. Product Management - Formulation and Development of product wise strategies & plans, promotion plans to meet business objectives.
3. It also includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met.
4. Monitor product performance, positioning, etc., through various market intelligence reports and continuously adapt brand strategies and programs
5. Work closely with agencies for developing and launching initiatives and programs to strengthen product positioning, overcome competitor challenges, etc.,
6. Carry out efficient Media planning and execution across all mediums
7. Develop creative communication and scientific programs for the growth of assigned product portfolios.
8. Monitor and analyze market, track and monitor product performance, sales trends, competition across targeted markets.
9. Participate & organize scientific events, symposium and brand building activities.
10. Conduct Market Research & Market Assessment of current & new opportunities.
11. Train sales force on marketing communication, manage customer queries timely and effectively.
Required Candidate profile
• Bachelor’s degree or Masters In Pharma D
• Strong experience in a dynamic product management role
• Proven experience overseeing all elements of the product development lifecycle
• Highly effective cross-functional team management
• Ability in delivering finely-tuned product marketing strategies
• Exceptional writing and editing skills combined with strong presentation and public speaking skills
Fusion Health Care is an emerging Indian Pharmaceutical Research, Manufacturing and Marketing Company, established by the dedicated strong and experienced team of professionals having a pan India presence.
Fusion Health Care promotes high-quality, branded, generic and cost-effective medicines. We are trusted by healthcare professionals and patients across India. Over the last decades, we have strengthened our leadership in India’s pharmaceutical industry and fortified our promise of ‘Connecting Life with Hope’.
We are now strengthening our global focus by consolidating and deepening our presence in the key markets of India, Europe, Middle East, and other economies of the emerging world.
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