Position: Manager – Business Development & Marcom
Qualification: MBA
Experience: 3 to 7 years in Healthcare Industry.
Salary: Best in Industry
Location: Madurai, Tamil Nadu
Job Description :
- Business generation and relationship building with existing and new B2B clients, corporates – taking the responsibility of the total revenue target of the hospital.
- Responsible for brand promotion through media, PR, communication, outdoor campaign and other activities.
- Identifying referral centers to increase the referral business.
- Developing and Implementing marketing strategies – health awareness lectures, health screening camps, health shows, value added services and efforts to position the brand, as the preferred healthcare services provider.
- Crafting an effective communication to the target audience (both internal & external) and disseminating the same using different media such as email, print, web, newsletter, etc.
- Conceptualizing, planning, developing &coordinating - designing of marketing collaterals (such as corporate brochure, flyers, service brochure) managing web content, social and other digital platforms.
- To work with cross-functional team for horizontal and vertical integrations, to provide more-convenient, more-effective, less-expensive patient focused healthcare delivery.