Develop understanding of consumers, competition and current market
conditions through primary and secondary research
2. Crafting marketing communication for products and campaigns, POP
sales creatives and implementation
3. Monitoring, reviewing and reporting of marketing activities and their
impact, including BTL activations and channel meets across the country for all
distribution channels
4. Managing loyalty program with desired impact internal amp; external
stakeholders
5. Managing Digital Marketing, website UX/ UI/ updation, Online and
Social Media campaigns amp; content, mobile amp; other digital projects/ properties
to target customer segment based on behavior and demographics
6. Managing and maintaining effective vendor
.
