Manager-Social Media Marketing

Experience : 1 to 3 Years
Education : Any Graduate, MBA/PGDM
Location : Bangalore
Job Role : HR
Posted on 03 Sep 19
Job is expired
Job DescriptionLast Date 02 Nov 19
Manager-Social Media Marketing


City : Bangalore

Work Experience: 1-3 years

Roles & Responsibilities : 
1. Community Building: Be the brand ambassador for Porter - Conceptualise, implement & organise - Effectively reach out to potential customers/driver partners and build a loyal, active & healthy community across online & offline platforms. 

2. Community Engagement : Campaign Execution - Actively engage with potential & current customers through various interaction media (online) by launching campaigns maximising ROI & effectiveness. 
3. Generate dashboards and reports to track the performance of all social media marketing campaigns, offer actionable insights and ROI metrics 
4. Analyse the potential of accounts and identify new opportunities 
5. Generating campaign ideas to promote our offerings and generating leads through the same 
6. Content & Asset Management: Ensure Porter brand and identity is adhered to in campaigns and in all communication channels. Manage the production of brand content. 
7. Proofread copy for promotional materials within marketing campaigns and give  feedback to content and design teams 
8. Responsible for creating SEO strategies, identifying growth opportunities & areas of improvements 
9. Strategizing Paid channel (SEM, Display, UAC) campaigns with an eye at constantly improving efficiency in terms of CPA, Impr. share, Position 

Requirements :

  • Qualification and Experience: Graduated/MBA from tier 1-2 institute with at least 2 
  • year experience. 
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Porter started off as a platform to inefficiencies in the last mile logistics sector and transform the way goods are transported around cities, enabling lakhs of businesses move anything on-demand. We’ve grown manyfold since then, positively impacting the productivity of businesses, creating tremendous value for our partner-drivers and delivering happiness to a growing list of five cities.
Job is expired
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