Manager-Social Media Marketing jobs in Bangalore at Porter

Manager-Social Media Marketing

FULL TIME

City : Bangalore

Work Experience: 1-3 years

Roles & Responsibilities :

1. Community Building: Be the brand ambassador for Porter - Conceptualise, implement & organise - Effectively reach out to potential customers/driver partners and build a loyal, active & healthy community across online & offline platforms.

2. Community Engagement : Campaign Execution - Actively engage with potential & current customers through various interaction media (online) by launching campaigns maximising ROI & effectiveness.

3. Generate dashboards and reports to track the performance of all social media marketing campaigns, offer actionable insights and ROI metrics

4. Analyse the potential of accounts and identify new opportunities

5. Generating campaign ideas to promote our offerings and generating leads through the same

6. Content & Asset Management: Ensure Porter brand and identity is adhered to in campaigns and in all communication channels. Manage the production of brand content.

7. Proofread copy for promotional materials within marketing campaigns and give feedback to content and design teams

8. Responsible for creating SEO strategies, identifying growth opportunities & areas of improvements

9. Strategizing Paid channel (SEM, Display, UAC) campaigns with an eye at constantly improving efficiency in terms of CPA, Impr. share, Position

Requirements :

Qualification and Experience: Graduated/MBA from tier 1-2 institute with at least 2
year experience.

Porter started off as a platform to inefficiencies in the last mile logistics sector and transform the way goods are transported around cities, enabling lakhs of businesses move anything on-demand. We’ve grown manyfold since then, positively impacting the productivity of businesses, creating tremendous value for our partner-drivers and delivering happiness to a growing list of five cities.