Experience: 2-5 yrs

As a marketing analyst, you play a critical role in helping businesses understand their target audience, market trends, and the effectiveness of their marketing strategies.

Responsibilities:

Market Research: Conducting thorough research to understand market trends, consumer behavior, and competitive landscapes. This involves gathering data from various sources such as surveys, interviews, industry reports, and online analytics tools.

Data Analysis: Analyzing data to extract actionable insights that can inform marketing strategies

Consumer Segmentation: Identifying different market segments based on demographics, psychographics, and behavioral patterns

Performance Tracking: Monitoring and measuring the performance of marketing campaigns across different channels that involves setting KPIs (Key Performance Indicators) and using metrics like ROI, CTR (Click-Through Rate),conversion rates, and customer acquisition costs to assess effectiveness.

Forecasting and Predictive Analysis: Using historical data and statistical models to forecast future trends, sales projections, and consumer demand.

Competitive Analysis: Keeping track of competitors' marketing strategies, product offerings, and market positioning.

Recommendations and Reporting: Providing actionable recommendations based on data analysis to optimize marketing campaigns and improve ROI

A/B Testing and Experimentation: Designing experiments to test different marketing tactics, messaging, and creative elements

Customer Feedback Analysis: Mining customer feedback from various sources (e.g., surveys, reviews, social media) to understand sentiment, identify pain points, and uncover opportunities for improvement.

Adapting to Technological Changes: Staying updated on the latest marketing tools, technologies, and platforms to leverage data-driven insights effectively and stay ahead of the competition.

Overall, a successful marketing analyst is proficient in both qualitative and quantitative analysis, possesses strong critical thinking skills, and has a knack for storytelling through data to drive informed decision-making within the organization.