Elements of Byron jobs - Marketing Analytics

The Team
The BrowserStack Product Marketing team sets product positioning and strategy, manages product launches, defines messaging across channels, and enables teams across the company to sell effectively. Our job is to help potential customers find our products, understand our products, and convince them that they need our products.
The Role
As a Marketing Analytics Lead, you will play a key role in helping the Marketing team accelerate the growth of BrowserStack. You will lay the foundation to help capture and use analytics to measure the success for every initiative and provide critical decision-making support through your analysis of data.
Responsibilities

• Drive the requirements and configuration for BrowserStack’s marketing analytics technology stack (e.g. marketing automation, web analytics infrastructure)
• Lead and manage analytics activities for Marketing
• Combine results of experiments and product launches to show how the Marketing team has impacted KPIs and revenue
• Create dashboards and automated reports to track KPIs
• Contribute to data quality - identify discrepancies, create data tables needed for analysis and automation
• Support experimentation initiatives by calculating sample size, monitoring and reporting on results
• Build robust attribution models that effectively measure performance of each channel.

Requirements

• 4-6 years of relevant experience in analytics at a tech / SaaS / consulting company
• 3+ years of hands-on experience with a web analytics platform (Google Analytics 360, Adobe Analytics)
• 3+ years experience and deep proficiency in SQL in a large and complex data environment
• Demonstrated understanding of statistical modelling techniques; ability to effectively influence and communicate cross-functionally across all levels

Nice to Haves Experience with a marketing automation platform such as Marketo or Eloqua, experience with a scripting language such as Python

Benefits

• Competitive salary, bonus and equity program
• 100% company-paid medical insurance
• Flexible and generous vacation policy,
• Daily catered lunch, free snacks.