Marketing Automation jobs in Delhi at Convosight

Job Location: Delhi

About The Role

We are looking to hire an experienced marketer to setup and run automated marketing campaigns to drive lead nurturing, conversion and retention. You will be responsible for Data Management, User Segmentation, Performance Measurement and reporting. Work closely with Product and Tech on User Journeys and to identify events and metrics to be captured. Setup funnels to measure conversion rates across segments and journeys. Drive end to end campaign management from segmentation, ideation, content, distribution and measurement.

Absolutely Required Experience

Min. 3Yrs+ in Marketing Automation at SaaS Company.
Min. 5Yrs of experience in Digital Marketing domain is preferred.
2Yrs+ exp in tools like Webengage, Clevertap, BareMetrics, Mixpanel, Google Analytics
Consumer mindset to understand user experience, persona, personalised marketing.
Good knowledge of Segment.io for Data Management.
Strong attention to details, problem-solver and independent performer.

Responsibilities

Data Management, Segmentation, Campaigns & Journey Setup and Execution.
Setup of User Funnels, Campaign Performance Reporting and Insights.
Project and track KPIs: Open Rates, Click Rates, Lead Generation, Conversion.
Work closely with data engineers to maintain data integrity and accuracy.
Conduct A/B testing for improvements of metrics and KPI.

Good To Have

Experience in reporting, analysis for marketing and product for consumer or SaaS product using Power BI and/or Kibana.
Bachelors Degree in Statistics, Mathematics, Engineering, Economics

Convosight

Convosight is the world's first community management platform for entrepreneurs who are looking to build, grow, engage, and monetize their online communities. The product is first of its kind, launched initially for Facebook Groups Admins, uses techniques in Machine Learning and Data Analytics to give proven recommendations for engagement and growth in members for

Facebook Group, along with great features on moderating and management. With offices in

Delhi and Hyderabad, the Company is backed by institutional capital of Sequoia's India Surge and Ivycap Ventures.