Transfunnel Consulting Private Limited jobs - Marketing Automation Lead

Selected intern's day to day responsibilities include:

1. Develop and execute email-based demand generation campaigns using Marketo
2. Adapt/localize campaigns from Global to suit the US market.
3. Manage reporting of all ROI on programs and campaigns through both Marketo and CRM
4. Manage 3rd party lead generation through external sources such as online banners, 3rd party email bulletins, and other initiatives
5. Work with the sales team to design and develop a robust digital marketing strategy
6. Leverage marketing to revive, educate, and develop prospects & support sales strategies
7. Develop robust Lead Scoring campaigns to help the sales team in identifying qualified leads.
8. Work on rebranding and enhancing the web presence for products to ensure increased website traffic and potential revenue.
9. Ensure and enhance seamless dynamic integration with CRM (homegrown CRM)
10. Develop and design sales enablement strategies to ensure effective and seamless revenue generation model
11. Ensure effective website optimization and increase traffic through optimization techniques
12. Perform spam and deliverability testing and analyze campaign results and make recommendations based on campaign performance insights