Marketing Automation Specialist jobs in Delhi at Damco Solutions Pvt. Ltd.

Marketing Automation Specialist

No. of Positions: 1

Experience: 4-5 Years

Location: NCR

Essential Responsibilities :

Conduct Marketing automation full implementation and audits
Create and Run Lead Nurture programs including Lead Scoring
Data Management and Segmentation
Marketing automation and SFDC integration
Demand Generation programs setup (emails, landing pages, blogs etc)
Email or Landing page template creation and updates
Webinar and event workflows
Design and Implementation of multi-channel automation processes
Design Campaign attribution model, Reporting and Analytics
Database Marketing, Campaign Performance Evaluation, Customer Targeting and Retention, Cross Selling, Assortment etc.
Skills and Competencies
Familiarity with the latest marketing trends, tools, and best practices is a must.
Experience with CRM and marketing automation tools such as Salesforce and Marketo highly desired.
Strategic ABM marketing and planning within B2B.
Possess a solid understanding of digital marketing strategies, both inbound and outbound.
Cross-functional collaboration.
Ability to conduct research and analyze data.

Qualifications :

Minimum of 4-5 years’ experience in a high-tech B2B demand generation, marketing automation role
Bachelor's degree in Marketing, Business, or comparable education/experience.
Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
Proven track record executing innovative and multi-part event and demand generation programs.
Attention to detail and discipline to follow established policies and processes.
Proven track record with account-based marketing programs and large account selling teams.

Damco Solutions is the trusted technology partner of businesses worldwide enabling them to leverage IT as a strategic asset. Empowered by technology expertise, immaculate execution capabilities, and unwavering focus on the customer needs; we have been able to nurture success in multiple technologies and verticals. We have developed hundreds of products and applications, redefined countless processes, built numerous technology teams and systems, and delivered significant financial results to our customers. We have been fortunate to work across various verticals and industry leaders amongst them and have gained experience of most complex business environments.