Marketing Automation Specialist

Wingify Software Pvt. Ltd.
Experience : 1 Year
Education : Any Graduate
Location : Delhi
Job Role : Others
Posted on 25 Jul 19
Job DescriptionLast Date 23 Sep 19
Marketing Automation Specialist

Location : Delhi, India

Responsibilities :

  • Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)
  • Creating HTML emails, and landing pages through Marketo
  • Create web pages supporting enhanced user experience through progressive profiling
  • Coordinating with Sales Operations to segment and collate prospect and client lists for campaigns
  • Design and develop Drip and Nurturing campaigns to enable accelerated sales cycle
  • Drawing up email campaign reporting to benchmark and measure success
  • Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns
  • Monitoring the user profiling, scoring and measurement models that lead to more effective communication and higher conversion.
  • Thinking creatively in designing and running automation workflows for subscription management keeping the global emailing laws in mind
  • Managing smooth lead flow between Marketo and CRM

Requirements :

  • Graduation/B.Tech/MBA in any discipline
  • Working knowledge of HTML/JavaScript, with demonstrated experience designing emails and landing pages
  • Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously
  • Skills on Microsoft Office suite especially Excel for data manipulation and analysis
  • Strong organizational skills
  • Strong Technical skills required
  • Excellent English communication, both written and verbal
  • Great analytical and logical ability
  • Ability to work with cross-functional teams (Sales, Marketing, Client Services, Technology)
  • Positive attitude and out of the box thinking
  • 1 year+ experience in any of the marketing automation systems (Marketo, Hubspot etc).
  • Familiarity with API Apex coding and web system integrations will be an added advantage
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
At Wingify, we’re building SaaS (software as a service) products from India that are used by thousands of companies in more than 90 countries across the world. In our industry, we’re proudly outcompeting all our international counterparts to clock USD 20mn in annual revenue, bringing in more than a hundred crore of valuable foreign exchange into India every year.