Marketing Automation Specialist
3 - 6 years
₹ 5,00,000 - 9,00,000 P.A.
Job description :
While hiring for a Marketing Automation Specialist, we are actively looking for prospects who:
* Are passionate about client success.
* Enjoy collaborating with others.
* Strive to exceed expectations
* Move boldly in the quest for superior and best in market solutions
If this sounds like you, then you may be a great fit for Pitney Bowes!
You are:
Highly motivated, self-starter with exceptional organizational skills. You thrive on working independently or as part of a team, are excited about testing and learning from new marketing creatives that have a direct impact on revenue.
You will:
* Implement demand generation digital marketing campaigns across all Pitney Bowes' lines of business using the Salesforce Marketing Cloud, Salesforce Sales Cloud, and other solutions.
* Consult with marketing managers to create, test, and deploy nurture programs, emails, landing pages, and forms, including dynamic content.
Your background:
As a Marketing Automation Specialist, you have:
* Bachelor's Degree in Marketing, Communications or Business or relevant work experience preferred
* Demonstrated ability to think like a Marketer, including interest in targeting, messaging, positioning, creative development and/or measurement/analysis
* Acumen to handle complex situations and prioritize competing projects with attention to detail
* Excellent technology skills with proficiency in Microsoft Office, including Word, Excel, and PowerPoint
* Ability to interface globally with employees and management, as well as external clients, vendors and partners
* Excellent interpersonal skills and written/verbal skills
* Marketing Cloud or marketing automation certification preferred. Ampscript and SQL experience preferred.
* Experience with Adobe Experience Manager (AEM) or similar
Responsibilities include:
Database and contact management, Templates, Emails, Landing pages, Forms, Dynamic content, Multivariate testing, Automation rules, Nurture programs, Scoring models, Reporting
This role is also responsible for our web operations and as such will upload product pages, media releases, new marketing campaigns etc.