Zyla Health Pvt. Ltd. jobs - Marketing Branding

Manage the Zyla brand consisting of the creative, design, media, PR, online reputation management, social media, ATL, and BTL. - Build lean brand marketing strategies and execute marketing plans to establish and maintain brand presence in the market across India (Tier-II & III cities as well).- Devise optimized marketing mix & execute brand plans with timelines and cost-effectiveness.- Develop accurate project priorities, schedules, and budgets for the execution of brand management programs.- Develop suitable brand initiatives to position the brand and work on campaign idea development & creative production.- Work closely with the leadership team & other functional heads for building and strengthening all the brands that the organization endows across the market and to strengthen core brand values.- Work with external partners including leaders in the medical & healthcare fraternity, hospital groups, governmental entities, and pharma companies to collaborate for brand expansion.- Identify and partner with external brands to build cross/consumer promotions.- Conduct regular brand health studies to track Zyla brand awareness, brand trust & brand pride, to draw marketing plans basis the results of brand tracks in order to drive brand growth.- Build and maintain strong working relationships with other departments not limited to sales, content, operation, customer experience & technology.- Work across all functions to ensure effective customer communication.- Liaison with and manage the Creative, Media, and PR Agencies.- Manage Media planning and buying activities.- Track brand health parameters and monitor changes around awareness, consideration, preference, and brand imagery.Required Candidate profile :- Proven work experience of 4 to 8 years in brand management and marketing.- Strong communication skills.- Proven team leader well versed in managing brand marketing teams.- Ability to work in a start-up and agile environment.