Vfort jobs - Marketing Executive

Role: 

• Marketing executives develop and oversee marketing campaigns to promote products and services. 
• The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. 
• The details of the role will vary depending on the type and size of employer, as well as the industry. 
• Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

• Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea.
•  As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
• overseeing and developing marketing campaigns
• conducting research and analysing data to identify and define audiences
• devising and presenting ideas and strategies
• promotional activities
• compiling and distributing financial and statistical information
• writing and proofreading creative copy
• maintaining websites and looking at data analytics
• organising events and product exhibitions
• updating databases and using a customer relationship management (CRM) system
• coordinating internal marketing and an organisation’s culture
• monitoring performance
• managing campaigns on social media.
• Depending on the size and type of employer, a marketing executive may or may not be an entry-level or graduate role. 
• Graduates are likely to join a small- and medium-sized enterprise (SME) as an executive.
•  At larger organisations, executives may work closely with more junior marketing assistants and marketing coordinators.
• The majority of marketing-specific graduate schemes will also hire graduates into an executive role.