Design and execute targeted marketing campaigns aimed at lead generation and brand awareness.
Responsible for working closely with product and sales teams to develop collateral such as sales decks, one-pagers, technical documents, etc.
Carrying out market research and customer surveys to assess demand, brand positioning and awareness.Manage and own all social media strategy for the company.
Maintaining and updating mailing databases.Responsible for planning & organizing engagement events/opportunities (e.g. networking events, webinars) that deliver demand generation and drive industry engagement.
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