Basic understanding of how businesses work, in various sectors eg. CPG, Retail, Media, OTT etc.
Working knowledge of Social Media advertising
Creativity and Analytical Skills
Copy and Visual Storytelling abilities
Working knowledge of Wordpress
Working knowledge of CSS, HTML or Photoshop
Proficiency in Google tag manager and Google website optimizer.
Proficiency in Keyword research
Working knowledge of cross-functions like Search Engine Optimization (SEO),Social Media Optimization (SMO),Social Media Marketing (SMM) / Internet Marketing and Web Content Management will be of great advantage.