e are looking for a Marketing Head who'll lead all our marketing activities and brand building initiatives, both online and offline. This role involves the right mix of data and analytics, as well as a strong bent towards creative thinking and communication. We are looking for an innovative marketer, who is keen to build a pan-India durables brand from grounds up. If you have an ability to take risks, stay head of the marketing curve, be extremely outcome focused and enjoy multi-tasking, we would love to meet you.
Manage the brand identity and positioning, across categories and channels.
Partner with category teams and build customer focused product content across e-commerce channels.
Manage brand building campaigns, celebrity engagement, influences and build from concept to execution with key focus on measurements and outcomes.
Oversee all Trade Marketing initiatives, ATL/BTL activities.