Marketing

Boson Webtech Pvt. Ltd.
Experience : 1 to 4 Years
Education : BE/B.Tech
Location : Indore
Posted on 23 Jan 20
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Job DescriptionLast Date 23 Mar 20
Marketing

Location: Indore, Madhya Pradesh(INDIA)
Qualification: BE/ B. Tech/ MCA/ MS- IT/ CS
Experience:1 – 5 Years

  • Executing demand generation programs including email, direct mail and online campaigns
  • Formulating the marketing strategy for the product segment
  • Identifying strategies to improve the engagement and retention of customers
  • Develop a strong brand identity in the market
  • Create and implement B2B marketing strategies to generate new business, including lead generation for the sales team
  • Co-coordinating press releases and case studies
  • Provide support to the sales team to identify and quantify market opportunities
  • Lead market research initiatives to provide customer insights
  • Design and deliver creative content across a range of marketing channels including client presentations, direct marketing emails and company website
  • Use latest leading marketing tools to track and analyze effectiveness of channels and campaigns and incorporate key learnings into the direction of new initiatives
  • Develop and launch the businesses social media presence
  • Develop the company’s external visibility programme including selection of trade shows and events, speaking engagements, seminars and webinars to develop our reputation of thought leadership
  • Manages and delivers all aspects of lead generation, client engagement and brand awareness events
  • Liaises with creative and support agencies for the production of merchandise and Marketing collateral
  • Assists the Digital Marketing Executive in the delivery of bi-annually client Newsletter
  • Researches industry awards to identify appropriate awards that DST should consider entering
  • Assists Marketing team in day to day administrative tasks
  • Minimum of 2 years’ experience in a marketing role executing campaigns
  • Background in technology (Desirable)
  • Experience gained at a marketing agency (Desirable)
  • Bachelor’s Degree/CIM qualification in Marketing (Desirable)
  • Proactive self-starter, taking initiative to get things done without supervision
  • Hands-on, willingness to get involved in multiple tasks as required
  • Creative
  • Highly organised
  • Attention to detail
  • Team player
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Docusoft has been successful in implementing software solutions that deliver efficiency and productivity to a wide range of clients since 2003. The Docusoft suite of solutions are effective where there is a requirement for structured indexing, where document and process compliance is necessary, and where there is a significant dependence on document handling, processing and workflow. 
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