Executing demand generation programs including email, direct mail and online campaigns
Formulating the marketing strategy for the product segment
Identifying strategies to improve the engagement and retention of customers
Develop a strong brand identity in the market
Create and implement B2B marketing strategies to generate new business, including lead generation for the sales team
Co-coordinating press releases and case studies
Provide support to the sales team to identify and quantify market opportunities
Lead market research initiatives to provide customer insights
Design and deliver creative content across a range of marketing channels including client presentations, direct marketing emails and company website
Use latest leading marketing tools to track and analyze effectiveness of channels and campaigns and incorporate key learnings into the direction of new initiatives
Develop and launch the businesses social media presence
Develop the company’s external visibility programme including selection of trade shows and events, speaking engagements, seminars and webinars to develop our reputation of thought leadership
Manages and delivers all aspects of lead generation, client engagement and brand awareness events
Liaises with creative and support agencies for the production of merchandise and Marketing collateral
Assists the Digital Marketing Executive in the delivery of bi-annually client Newsletter
Researches industry awards to identify appropriate awards that DST should consider entering
Assists Marketing team in day to day administrative tasks
Minimum of 2 years’ experience in a marketing role executing campaigns
Background in technology (Desirable)
Experience gained at a marketing agency (Desirable)
Bachelor’s Degree/CIM qualification in Marketing (Desirable)
Proactive self-starter, taking initiative to get things done without supervision
Hands-on, willingness to get involved in multiple tasks as required
Docusoft has been successful in implementing software solutions that deliver efficiency and productivity to a wide range of clients since 2003. The Docusoft suite of solutions are effective where there is a requirement for structured indexing, where document and process compliance is necessary, and where there is a significant dependence on document handling, processing and workflow.
