· Plan BTL marketing campaigns for entire week for all retail stores locally
· Plan & conduct corporate & residential eye screening camps targeted at local retail store marketing & generating more footfalls across retail stores.
· Strategize affiliate marketing activities with local brands to co-brand & co-market. Aim is to generate more footfalls
· Make a ROI calculator to analyse measurable impact of each marketing activity.
· List KPIs to be monitored to make the marketing campaigns/activities effective.
· Conduct basic marketing activities across retail store geographies & improve brand visibility.
· Conduct surveys & primary customer feedback exercise to get the first hand advise over the marketing being done across channels.