Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Marketing Managers come from a variety of academic backgrounds, including marketing, communication, business and other fields.
Some companies require their marketing managers to have a master’s degree but, in general, bachelor’s degrees are acceptable
Intimate understanding of traditional and emerging marketing channels
Excellent communication skills
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Interview Type : Written-test, Face to Face Interview
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