Marketing Manager recruitment in Bangalore - tetra pak india pvt ltd

Develop and implement a 3-year business plan to grow Tetra Pak’s sales in the category Develop, document and disseminate knowledge on the category to stakeholders within and outside the company Partner with key account team and customers to drive new concepts incorporating marketing and consumer knowledge. Partner with Cluster and Global teams to develop and roll out a strategic initiative Understand the complete value chain for key food & beverage customers, from processing to retail and consumer, to build and implement growth-oriented solutions Identify and deploy product portfolio solutions which meet the current and emerging needs of both the customer as well as the consumer Key Areas of Responsibilities: Drive Market Leadership in category Lead the development and execution of the Market Business Plan based on analysis of market intelligence covering the entire value chain in the assigned category. Responsible for delivering on category volume, value and profitability objectives. Define future intelligence requirements for the market and liaise with cluster business intelligence to support research projects as needed. Develop & Execute marketing inputs as part of customer business plans Identify customer needs and support the sales organization in the development of a business plan with key customers in alignment with Market and Cluster Growth Initiatives Deliver marketing services for key customers drawing materials and methodologies from cluster/global organization. Drive sharing of global trends and value-adding innovations with key customers. Identify new product requirements based on value chain needs in key categories. This involves capturing relevant customer and market feedback and championing these requirements with the Cluster/Central Product organization New Product development and Innovation roadmap for both existing as well as new categories Manage Promotional Investments Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives