· Implement
marketing strategies aligned with business targets
· Identify
relevant KPIs for the team and overall function, and monitor the metrics on a
regular basis
· Maintain and
enhance the company’s website to ensure high quality digital presence in line
with the business strategy leading to establishing credibility and generation
of leads.
· Plan and execute
required marketing campaigns, including ABM, email marketing, etc
· Enable
sales team by keeping the marketing and sales assets up to date
· Manage
and maintain Advaiya profile on third-party website, partner portals such as MS
Partner Center, App Source, etc.
· Gather
and analyze information to identify new markets and customers, demand for
Advaiya offerings and services, and efficacy of existing marketing campaigns
and strategies.
· Collaborate, participate in, and coordinate promotional activities or trade shows.
