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Marketing Professional

BT
Experience : 0 to 3 Years
Education : BBA/BBM, MBA/PGDM
Location : Gurgaon
Posted on 04 Oct 20
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Job DescriptionLast Date 03 Dec 20
About This Role

Purpose of the role: Marketing reporting and analysis, administration of marketing operations tools and continuous reporting processes improvement to increase speed of decision making and business output

This role will be responsible for driving key optimisation to Enterprise Marketing reporting They will lead on fixing breakages in tracking Marketing’s contribution to the sales funnel They will also lead on automating all key Marketing dashboards and reports – driving substantial time savings and helping drive increased performance optimisation

You'll Have The Following Responsibilities
  • Automation of manual marketing effectiveness reports
  • Automated marketing reports should be built in Tableau – in collaboration with the Data Team All Marketing data sources should be connected to Tableau to enable on-going automation
  • Identify and reduce reporting gaps across the Enterprise marketing team and generate constant improvement in reporting and analysis, marketing operations tools and processes to increase speed of decision making and business output
  • Explore and implement mechanisms to show marketing impact on revenue – pipeline and wins
  • Build and keep updated a KPI dictionary to be used across the Enterprise marketing teams
  • Carry out customer analysis for engaged and whitespace customers to identify marketing opportunities
  • Any ad-hoc reporting for overall marketing operations 
Connected Leaders Behaviour

Solution focussed achiever: Set high standards for the quality you deliver, clearly outlining expectations for yourself and others

Collaborative partner: Build open and trusting relationships with colleagues across departments, promoting long-term partnership

Commercial thinker: Approach complex, business-critical problems with thought and insight

You'll Have The Following Skills & Experience
  • Certifications: Salesforce and Tableau Technical hands on skills preferred
  • Demonstrable understanding of Salesforce CRM
  • Experience working with marketing analytical platforms – eg Adobe Analytics
  • Ability to analyse, model and interpret data, strong analytical & problem solving skills
  • Understanding of Adobe Marketing cloud for marketing related activities
  • Ability to recommend changes / improvement in existing marketing processes
  • Ablility to understand the marketing requirements, communicate them to the Data Team and liaise with them for developing and testing
  • Experience building automated reporting dashboards – with a good understanding of and experience using coding languages (eg R, Python)
  • Excellent communication and interpersonal skills Role requires interaction with senior leadership
Qualifications
  • Certifications in Salesforce and/or Tableau are desirable but not mandatory
  • A Marketing qualification is desirable, but not essential
  • Typically a degree and post-graduate qualification in a related subject, eg Business or Marketing
Experience
  • Relevant experience in data analysis and reporting in Sales and Marketing domins
  • Experience with Tableau
  • Experience with coding languages
  • Experienced in interacting with senior stakeholders under tight delivery timelines
  • Should have worked with people from other business locations or functions
  • Preferrable experience working with multiple marketing data sources – eg media data, onsite data, BTL data, call centre data, lead gen data
  • COVID-19 Notice: We’ve changed our recruitment process so that we can continue to offer exciting opportunitie We’ve moved to ‘virtual hiring’ until further notice - which includes video interviews and virtual onboarding, to make sure that we maintain candidate and employee safety
  • Marketing Professional
  • Experience : 0 to 3
  • Job Type : Full Time
  • Interview Type : Face to Face Interview


Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT
Apply now
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