Data Collection:
Conducting surveys, interviews, and focus groups to gather primary data.
Monitoring and tracking market trends, sales figures, and competitor activities.
Data Analysis:
Analyzing data using statistical software and tools like SPSS or Excel.
Identifying patterns and trends in market data to understand consumer behavior and preferences.
Reporting and Presentation:
Creating reports and presentations summarizing findings and insights.
Presenting research findings to stakeholders and recommending data-driven strategies.
Supporting Decision-Making:
Providing insights to inform pricing, messaging, and marketing strategies.
Assessing the effectiveness of marketing campaigns and recommending improvements.
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