Freshworks jobs - Marketing Technologist

Overview

The Marketing Operations team at Freshworks is building an enterprise-grade marketing technology stack and we are looking for a super-user and product evangelist for a variety of MarTech tools. In this role, you will be responsible for implementing these tools at Freshworksand ensuring adoption by the respective stakeholders.

Responsibilities

• Partner closely with peers and leaders in the Growth and Marketing (G&M) team to understand their business needs and provide a scalable tech-driven solution
• Work with our product teams to integrate third-party tools with our in-house marketing
  

automation tool (Freshmarketer) and CRM (Freshsales)

• Support the marketing planning exercise for all the regions, track campaign performances and provide insights on a regular basis
• Work closely with the Lead Operations Team for flawless lead management
• Periodically conduct a detailed comparative study of the latest marketing technologies and lead proof of concept efforts to quickly test and validate solutions
• Understand the implications of privacy laws and ensure the new vendors meet our security and legal requirements
• Stay on top of the regional and functional nuances and align technology solutions to optimize the current processes. Suggest new approaches wherever required.
• Forge strong partnerships with IT team and vendors to manage the implementation of new tools and technologies and its integration with in-house tools
• Develop training materials to educate and onboard new users on an ongoing basis to ensure adoption
• Help build the tech roadmap for the effective utilization of the marketing and sales technology platforms holistically
  

Minimum Qualifications

• Degree in Computer Science, Marketing, or related field or equivalent experience
• 4 to 5 Years of experience in a B2B company managing marketing tech stack that includes Marketo / Eloqua/ Hubspot, Google Analytics, Outreach, etc.
  

Preferred Qualifications

• Good understanding of the marketing technology landscape
• Ability to break down business objectives into executable projects, functional steps and processes
• Prior experience in managing vendors, onboarding new technologies, training and supporting the users through their learning curve
• Prior experience in working with system integrators
• Excellent interpersonal and stakeholder management skills
• Ability to communicate effectively with cross-functional teams such as Engineering, IT, Field Marketing, ContentMarketing etc.
• Self-driven individual with an ability to manage multiple projects with strong attention to details and manage deadlines