Airtel X Labs jobs - Media Manager
Media Manager
4 Year
Salary not disclosed
Posted:
5 Years ago
Views:
Applications:
Openings:
1
Job Description
Media Manager
4 - 6 years-gurgaon
Job Responsibilities :
- Develop R/F& GRP targets at campaign level on the basis of the agreed TA definition
- Develop a campaign wise & Circle wise plan to cover each of the following media: TV, Print, Radio, outdoor, digital and any other media and ensure competitive benchmarking within & outside the category
- Be responsible for the entire process from briefing to development and execution of a plan
- identify new opportunities on digital and coordinate with internal & external stakeholders on digital
- Ensure that each campaign delivers the agreed annual CPRP targets
- Work with SCM to deliver contracts as per agreed targets
- Create rate benchmarks for digital and ensure delivery of the same
- Develop a relationship with digital vendors to ensure we get a preferred access to media opportunities
- Ensure analytics based solutions and underpin all media decisions
- Develop programs to identify best media solutions on a circle to circle basis and ensure maximum media efficiency for each campaign
- Manage the digital budgets and efficiencies and ensure compliance with annual guidelines
- Liaise with brand and product team for most effective deployment and efficient solutions for each campaign
- Plan, execute, and monitor campaigns based on agreed annual guidelines. Also, track the performance of campaigns based on agreed objectives
Job Particulars
Education
Any Graduate
Who can apply
Experienced (4 Year)
Hiring Process
Face to Face Interview
Employment Type
Full Time
Job Id
339752
Job Category
Journalism
State
Haryana
Country
India
About Company
The Growth team at Airtel X Labs drives user retention, acquisitions, and revenue by optimizing Airtel’s products and inventing high-impact marketing channels. For example, the growth team built the Airtel Online Store to enable customers to buy premium devices with instant credit verification and approval, and secure plans -- all under a few clicks. The team also spearheads the end-to-end homes platform and smart API platform.
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