Market scanning; competition analysis; market sizing; price segmentation; product segmentation; portfolio management; material selection; co-ordination with the international designers; trend study and trend forecasting.)
· Create and implementation of a collection framework that is well balanced in terms of product content, pricing structure and takes in to account all market and brand requirement;
· Analyse historical sales data, identifying key indicators that can be used as a base for a successful collection strategy;
· Manage market feedback, analyse and research;
· Lead the core range definition process for directly operated store;
· Sales forecasting in collaboration with operations to ensure production delivery and capacity requirements are met;
· Pricing definition ensuring brand positioning and margin contribution to the company EBIT;
· Collaborate cross functionally to influence decision and to ensure the proper implementation of brand strategies;
· Handle leather accessories development / sampling and day to day follow-up with the factories
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