Offline Marketing/Branding executive
Role Brief:
We are looking for an Offline
Marketing/Branding executive to assist in generating sales through an offline
marketing and branding activities such as retail displays that capture buyers’
attention. You will employ visual merchandising principles to convert window
shoppers into prospects by driving branding and sales objectives in order to
maximize profitability.
Responsibilities:
- Responsible for
all types of offline branding and marketing activities.
- Ensure if the
retail store/salon is eligible for Beardo’s branding.
- Ensure that our
products get proper visibility and business in any retail stores/salons.
- Work closely
with sales team for POSM dispatch and utilization data.
- Maintain a good
relationship with the vendors, head office team, sales team, warehouse
team and accounts team.
- Continuously
stay engaged with vendors to get the branding work done within time
limits.
- Maintain MIS to
ensure stock visibility at any given time.
- Finalizing
designs and creating detailed floor plans for display areas.
- Onboard new
vendors/suppliers as and when required.
- Changing
displays to promote new product launches or to reflect festive offers or seasonal
themes, and gifting plans.
- Managing offline
schemes and gifts with purchase with vendors, distributors and retail
outlets.
- Monitor and
account for the time and manpower required to build and stock store
displays and communicate this information with management.
- Manage budget
and track costs and expenses.
- Managing and
producing all Offline artwork including amends through until completion.
Requirements:
- Any graduation,
fresher can apply. Must have good understanding of aesthetics and visual
communications.
- Proficiency in
MS Office Suite.
- Working
knowledge of current visual merchandising trends and best practices.
- Ability to
analyze sales merchandising reports and survey results.
- Strong
communication and interpersonal skills.
Job location: Ahmedabad, India