Responsibilities:
. Develop a detail data base of potential new customer for the business
. Plan and implement an annual marketing plan , regularly updating the management team on progress. organising and attending trade shows and exhibition
. Maintain a file on key competitor marketing activity
. Upkeep and validation of Sales Performance.
. Managing PPC campaigns, monitoring reports, and ROI.
. Writing SEO copy for the website.
. Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.).
. Managing and updating social media platforms.
. Keeping up-to-date with trends in social media.
. Creating innovative content.
. Overseeing the company's email marketing campaigns.
Skills:
Knowledge of web analytics tools.
Content and creative writing skills.
Excellent communication skills.