Launch and Manage email marketing efforts with a focus on lead generation
Assist/Manage SEO, PPC, Google Analytics
Update website, blog, and other pages of website and marketing materials to optimize for lead conversion
Conduct market-research activities, including competitive evaluation, market identification, etc.
Analyze and report marketing performance; provide recommendations for improvement and make suggestions for additional services
Lead and contribute to improvements in processes (technical or business) for marketing, reporting and analysis.
Develop and maintain SEO project plans and coordinate implementation with other members of the team and other departments
Staying abreast of (and sharing) changes in search engine signals and market share
Define, monitor, and analyze SEO key performance indicators (KPI's) to continually improve campaigns.
Control naming conventions and linking conventions of web pages, images and multimedia files.
Managing the training and development needs for team members
Monitor, review and update website traffic reports.
Monitor and report on monthly campaigns and statistical analysis.
Regular reporting of SEO performance and key metrics to management
4+ years’ experience of strategic marketing or related experience including online marketing and product marketing.
A College Degree in Marketing, Advertising or Communications is strongly preferred.
Understanding of search engine-friendly website designs, social media and website lead generation.
Excellent verbal and written communication skills and ability to interact and manage to the expectations of the Client, vendors, and internal resources with all levels of clients and technical resources.
Must be an excellent writer.
Ability to work as a self-starter, take initiative, and execute tasks with minimal supervision
Exceptional analytical skills: ability to analyze data, draw conclusions, execute recommendations and implement remedies
IRON is a leading provider of purpose-built, application-specific, server-appliance and embedded systems platforms. We provide product lifecycle management services for networking, storage, security, medical and communications markets worldwide. Our team is best known for our innovative customer specific solution, integrations, supply chain management expertise, and unique deployment capabilities – all backed by global technical support and maintenance services.
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