Online Marketing Manager Search

Accel
Experience : 2 to 3 Years
Education : Any Graduate
Location : Bangalore
Posted on 04 Jan 20
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Job DescriptionLast Date 02 Feb 20
Online Marketing Manager (Search)

Bangalore, IN

RESPONSIBILITIES:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, analyze and optimize search initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the engineering team to ensure SEO best practices are properly implemented on newly developed code
  • Work with/Lead content marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website structure, content, linking and other factors to improve SEO positions for target keywords.

DESIRED SKILLS AND EXPERIENCE:

  • 2-3 years of proven SEO experience and SEM experience in managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to- date with the latest trends and best practices in SEO and SEM
  • Preferably from an engineering/data background
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Accel entrepreneurs are original, exceptional, and bold. They embrace the grind needed to bring extraordinary products and companies to life.
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