As an Online Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to increase brand awareness, drive website traffic, and ultimately generate leads and sales. You will collaborate closely with the marketing team to implement campaigns across various online channels and analyze performance metrics to optimize strategies for maximum effectiveness.
Responsibilities:
Developing/managing all aspects of the company’s digital marketing campaigns.
Developing strategies to drive online traffic to the company website/social media platforms
Tracking conversion rates – what worked, what didn’t, and why?
Implementing paid search, PPC, and SEO strategies/campaigns.
Raising brand awareness and online presence through digital marketing projects and campaigns
Planning and executing digital marketing budgets
Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space