Ø Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.
Ø Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
Ø Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign
Ø Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
Ø Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
Ø Performing activities relating to Search Engine Optimization on a continuous basis
Ø Creating and executing SMS and E-mail based marketing campaigns
Ø Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.
Ø Reviewing and actively managing website and other online assets and sources
Ø Promoting employer’s products and/or services in the digital space
Ø Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Ø Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
Ø Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Ø Design, build and maintain our social media presence.
Ø Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Ø Identify trends and insights and optimize spend and performance based on the insights.
Ø Brainstorm new and creative growth strategies.
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